The 10% pays on every store sale carrying the creator's discount code or their link — the code on its own counts, they don't have to send the customer through the link. The one exception is traffic we put spend behind: if the order's UTMs show it came from an ad, it pays no 10%, because that revenue already pays them the 1% below. TikTok organic counts — that's where the creators post, so it's their audience — but a TikTok post we boost does not. The 1% on ad revenue has no ROAS threshold.
Comma-separated, case-insensitive. An order is ad-driven when its utm_source is in the source list (platforms we only ever appear on by paying) or its utm_medium is in the medium list (we paid for it, whatever the platform).
This is what separates TikTok organic from TikTok ads. A creator's own post arrives as utm_source=tiktok with an organic or empty medium, so it pays. A boosted one carries utm_medium=paid (or utm_source=tiktokads), so it doesn't. Never add plain tiktok to the source list — it would cut creators out of their own organic sales.
You pause ads in Meta Ads Manager yourself — the hub has read-only Meta access and the daily sweep mirrors each ad's status automatically (paused in Meta → "Turned off" here, running again → back to Live). Turning off freezes figures — accrued commission stays owed and payable; the creator gets a gentle notification, never a verdict.
Changes apply retroactively to what dashboards display — commissions are always computed live from the current rules.
Paste rows as JSON array or CSV with columns: ad_name, date, spend, impressions, clicks, purchases, revenue, ad_status (ad_status optional — the ad's Meta status, mirrored automatically: not ACTIVE → Turned off, ACTIVE again → Live). Rows are matched to videos by the CH-… code inside the ad name. Re-ingesting a day overwrites it (safe to re-run).
Rows: creator, date, orders, revenue — creator can be their slug, @handle, name, or their discount code. Count every order carrying the creator's discount code or their link — the code on its own counts. Then drop the orders whose UTMs say we put ad spend behind them (the values set in Rules → What counts as "came from an ad"); those already pay the creator 1% as ad revenue. TikTok organic is never dropped — that's the creators' own posts; only boosted TikTok traffic is. Optional sources breaks orders down per link (utm_content: store / product), and optional excluded reports what you filtered out. Re-ingesting a day overwrites it.
Schedule a daily Claude agent (e.g. /schedule in Claude Code) with this prompt — it pulls yesterday's ad-level insights from Meta via AdNova and posts them here: